Louis Vuitton' s Positioning

Positioning

LV brand positioning is the potent symbol of modern Style. LV creates innovation for elegant, Stylish, Value-for-money and practical modern luxuries with quality image. Visual identity is Monogram Canvas on LV products brand. Brand Logo User Image Consumers are stylish, fashionable, and aware of designer's brands and look for quality and after sales services.

Most of the users are mature, female, working population with stable financial background. There are an increasing number of young LV users, who are fashionable trend-followers. LV is used by the celebrities in fashion shows, PR events, or only social gatherings.

For positioning in market, LV is challenging luxury market and now is leader of this way. And also LV creating new campaigns for improves them higher positioning in market and give some value to customer mind. LV products, consumers are reassured of the good quality and value-for-money as promised by the advertising and promotions. Experience “Differentiation Consumers use and experience LV products, feel the difference between LV and other brands, lead to the differentiation of LV from the competitors. Hence, now LV makes them positioning up to leader in accessories market!