Target groups
LV, although it’s global brand and respond both of men and women who journey style but doesn’t mean at all that manning to LV focus only high-class and who have good test group like …..
- The top 1% and wealthy are targets of luxury-good market.
- Rich people who can really afford stylish exclusivity.
- Celebrities.
- &all customers are equal, but also some customers are more equal than others.
This below show something that LV’s target group are?
* "the essence of a luxury good is its exclusivity, i.e. not everyone can afford it, only a small group of people can enjoy it, and Louis Vuitton pushes exclusivity to the extreme. " Louis Vuitton’s chief executive Yves Carcelles once said.
- Rich people who can really afford stylish exclusivity.
- Celebrities.
- &all customers are equal, but also some customers are more equal than others.
This below show something that LV’s target group are?
* "the essence of a luxury good is its exclusivity, i.e. not everyone can afford it, only a small group of people can enjoy it, and Louis Vuitton pushes exclusivity to the extreme. " Louis Vuitton’s chief executive Yves Carcelles once said.
This text shows you that the target groups of LV are Loyalty and classy or rich person!
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