My weekly journal 4 (Week 5)

After many weeks ago, I am exiting to learn the business program more and more!
The week of four—our started with teacher present us by comment and description about blog (How to do a good blog etc.). Teacher teaches about positioning and branding of production. First on this she takes an apple phone product out to show about brand of it. She told the strange of an apple phone in the market are high and modern technology point. And she teaches with position and branding strategy of production goes on.
I just remembered all of knowledge that kept in class by below…………..

Product positioning;

In marketing strategy, positioning is a one tool of it. Positioning mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
More than that I learn it’s out of class too. There are Re-positioning and De-positioning.

Re-positioning; changing the identity of a product and relative to the identity of competing products in the collective minds of the target market.
De-positioning; attempting to change the identity of competing products, relative to the identity of your own product in the collective minds of the target market.

Product branding;

Many professional businessmen give several meaning of branding of production by below.
- (Philip Kotler and Gary Armstrong) a brand is defined as a name, term, sign symbol or a combination of these, and identify the maker or seller of the product.
And meaning example of others person…

- branding is an important decision designed to enhance the identity of the product through the use of unique brand names, symbols and other distinctive measures.

- branding is any name, symbol or other identifier used individually or in combination to identify the goods and or services of a seller and differentiate them, on any tangible or intangible basis, from similar goods and or services of competitors.
- branding is the process of establishing the elements of a brand, including its name, identifying symbols and related marketing messages.
And etc.

This class much knowledge I can kept. I think that’s very good issue for me learn.
And important thing I can combine it in my true-life.